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Klarna CEO Sebastian Siemiatkowski plans to reduce the company’s workforce by 50% in the next few years, shifting customer service and marketing duties to AI. The move follows a hiring freeze and previous layoffs, with the goal of cutting costs and increasing efficiency. While the company has seen a decrease in net losses, some experts warn of potential drawbacks to heavy reliance on AI automation. Klarna is not alone in this trend, as other tech companies like Duolingo, Meta, and Google have also cut employees in favor of investing in AI.
