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Hey X’s most loyal customers, Elon Musk has a little surprise for you this holiday season: your subscription is about to get a 40 percent price hike!
The X Premium+ subscription is now going to cost $22 per month in the U.S., up from the previous $16 monthly fee. Annual subscriptions will also see an increase, going up from $168 to $229 per year.
So why the sudden change? Let’s dive in and find out.
What is X Premium+ and why the price increase?
X Premium+ is the cream of the crop when it comes to X’s subscription offerings. With zero ads, access to exclusive features like the article feature and Radar trends tool, and priority support, it’s the ultimate X experience.
The price jump is all part of X’s plan to invest more into making Premium+ even better over time. Plus, they’ve switched up their creator monetization model, shifting from payouts based on ad views to views of creator content.
It’s all part of Musk’s strategy to move away from advertiser-based revenue and towards a model that relies more on paying subscribers. With big advertisers leaving the platform, X is adapting to a changing landscape.
