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Star Wars Day 2025: New Releases and Discounts
Star Wars Day is an unofficial holiday celebrated every year on May 4 — as in, “May the 4th” (as in, “May the Force be with you”). And every year, we see retailers release limited-time discounts and Star Wars product launches in honor of the geeky occasion.
The Lego Store — shop new sets and score some freebies
The Lego Store’s busy Star Wars Day programming runs in stores and online from May 1 to 5. It’s headlined by the release of several brand-new sets, including a 2,970-piece build of bounty hunter Jango Fett’s starship (the latest addition to Lego’s Ultimate Collector Series).
Most importantly, if you live near a Lego Store, swing by on Sunday, May 4 from 12 to 2 p.m. local time for a free make-and-take Grogu model. You can also shop these Star Wars Lego sets:
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Lego Star Wars Jango Fett’s Firespray-Class Starship — $299.99
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Lego Star Wars Chopper (C1-10P) Astromech Droid — $99.99
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Lego Star Wars Jango Fett Helmet — $69.99
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Lego Star Wars Kylo Ren Helmet — $69.99
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Lego Star Wars Rebel U-Wing Starfighter — $69.99
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Lego Star Wars Kylo Ren’s Command Shuttle — $69.99
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Lego Star Wars Brick-Built Star Wars Logo — $59.99
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Lego Star Wars BrickHeadz Revenge of the Sith Heroes and Villains — $49.99
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Lego Star Wars BrickHeadz Luke Skywalker (Rebel Pilot) — $9.99
Lego Star Wars BrickHeadz Revenge of the Sith Heroes and Villains – $49.99
Lego Star Wars BrickHeadz Luke Skywalker (Rebel Pilot) – $9.99
Amazon – save on a new Star Wars Echo Dot bundle
The retail giant is set to release a new limited-edition TIE Fighter stand for its latest Echo Dot on May 6. If you’d like to preorder it ahead of time, you can save $12 by bundling it with the smart speaker.
Amazon has a lot more Star Wars day deals, with Funko Pop! figures starting at just $3.99, Lego sets up to 31% off, and select deals on video games from the franchise.
Audio-Technica – shop limited-edition Star Wars earbuds
Audio-Technica, a Japanese audio company, teamed up with Lucasfilm and Disney Consumer Products for four limited-edition sets of wireless earbuds inspired by Star Wars icons: the Mandalorian, Grogu, Darth Vader, and R2-D2. Each pair comes with a matching charging case (complete with sound effects) that adds up to 40 hours of listening time to their 25-hour battery life. They’re now available for preorder for $179 apiece.
Casetify releases new Star Wars “Rebellion and Empire” collection, including a Darth Vader AirPods Case. Funko offers buy two Star Wars items, get one free deal. Nanoleaf presents limited-edition Star Wars smart lighting bundles. Microsoft Store has up to 85% off select Xbox Star Wars games until May 5.
The Xbox Star Wars Day sale includes discounts on Ruggable’s washable Star Wars rugs, with prices starting at $101.10. Target is also offering deals on a variety of Star Wars gear, including Lego sets, action figures, clothing, bedding, and more, with prices starting at $4.99. Shoppers who spend at least $25 on Apple gift cards at Target will receive a free bonus bundle for the mobile game Star Wars: Galaxy of Heroes.
