Running Point: Sephora Plotline Becomes Reality in Women’s Basketball

In the second episode of “Running Point,” Isla Gordon, played by Kate Hudson, becomes the president of the Los Angeles Waves basketball team after her brother Cam, portrayed by Justin Theroux, goes to rehab. The sponsor Snoozepedic Beds drops their support due to Cam’s drug misuse, leading Isla to secure a new sponsor – Sephora. Isla believes having Sephora as the primary sponsor is a refreshing change from typical brands and a smart move to target the female audience. This partnership reflects a trend of brands investing in women’s basketball, as seen in Sephora’s involvement with the professional women’s three-on-three league Unrivaled and the founding partnership with Canada’s first WNBA team, the Toronto Tempo. “Running Point” anticipated these developments, hinting at a possible storyline about women’s basketball in future seasons. The show is now available on Netflix.