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Prepare for an Increase in Engagement Bait on X Premium
In July, owner Elon Musk followed through on his promise to compensate users for their tweets on Twitter Blue, now called X Premium. Only paying users meeting specific eligibility criteria could participate in the Creator Ads Revenue Sharing program, requiring 15 million tweet impressions in the last three months and a minimum payout of $50. The exact payment calculation remains unclear, with Musk stating it is not based on impressions but rather on the number of ads displayed to other verified users.
Creator Monetization Changes by Elon Musk
Recent adjustments by Elon Musk have eased the eligibility requirements for creator monetization on X Premium. Users now only need 5 million impressions in the last three months, 500 followers, and a minimum payout of $10 to cash out on their tweets. The potential for substantial payouts solely for tweeting is alluring, leading to an increase in prompt tweets designed for easy replies and quote tweeting, known as “engagement bait” or “rage bait.”
Impact on X Premium Users
The shift towards rewarding engagement bait raises concerns about the platform’s future atmosphere, potentially exacerbating existing issues. While the full implications of these changes are yet to unfold, initial reactions suggest that non-paying X users may continue to face frustration with the platform’s evolving dynamics.
