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The U.S. Justice Department is taking Google to court, and Apple dropped a bombshell during the testimony: they are considering shifting Safari towards AI search instead of Google. This move could have a seismic impact on the industry, as it threatens the dominance of Google Search. Alphabet’s stock has already taken a hit, dropping 7.5% in one day.
Why AI search matters
More users are turning to AI chatbots like ChatGPT for their searches. Companies like Anthropic and OpenAI are expanding their AI search capabilities, encroaching on Google’s territory. Now, even Apple is hinting at a move towards AI search, which could have wide-reaching effects due to the popularity of Apple iPhones. Apple also stands to lose revenue from Google, as the lawsuit revealed the payments Google makes to be the default search engine on Safari.
The future of AI search
Despite the challenges, Google is not backing down. Their Gemini AI model is leading in some AI leaderboards, and they are heavily investing in AI search with features like AI overviews and AI Mode. The era of Google Search is coming to an end, and AI search is on the rise.
Disclosure: Ziff Davis, Mashable’s parent company, has filed a lawsuit against OpenAI for copyright infringement in their AI systems.
Topics: Apple, Google
