Apple could potentially introduce an enhanced version of Siri in the upcoming year.

Apple’s Push for AI Development

Apple is reportedly ramping up its efforts in the field of artificial intelligence, with a significant investment of approximately $1 billion per year. Senior vice presidents John Giannandrea and Craig Federighi are leading the charge in enhancing various aspects of AI within the company.

Enhancements Across Apple’s Ecosystem

One of the key areas of focus for Apple’s AI development is the improvement of Siri, the company’s digital assistant. There are plans for a smarter version of Siri fueled by new generative AI technology, which could potentially be unveiled in the near future. Additionally, AI integration is expected in other Apple products and services, such as Apple Music, Pages, Keynote, and developer tools like Xcode.

Despite these advancements, Apple has been relatively reserved in its public discussions about AI compared to competitors. There are ongoing internal debates about the deployment of generative AI on-device for privacy reasons versus utilizing cloud-based solutions for more advanced capabilities.