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Apple has no plans to create its own version of Google, and there are several reasons why. According to a federal court declaration filed by Apple in D.C., Apple’s senior VP of services, Eddy Cue, explained that it would be too expensive, the uncertainty of AI in search, conflicts with privacy policies, and lack of resources are all factors. Additionally, Apple receives a significant payout from Google to make it the default search engine on Safari, which has led to antitrust concerns.
Despite the potential benefits of developing their own search engine, Apple’s financial arrangement with Google seems to be the main reason behind their decision. This partnership has raised red flags with the federal government, prompting Apple to seek permission to testify in an upcoming antitrust case in April.
Overall, while there may be legitimate reasons for Apple not to pursue its own search engine, the financial incentives from Google appear to be the primary driver behind their decision.
